MICE Industry plays a vital role in the growth of the Tourism Industry. As MICE tourism has continuously becoming the main tourist market in the society, MICE travellers who are travelling either for leisure or business purposes, are looking for an experience that will be different and memorable. Thus, increasing the level of satisfaction from the services that they are getting.

This conclude that nowadays, experience is a new source of value. The society of consumers is seeking not only for a good quality product or service, but for the outstanding and unique experience that will exceed their expectation.

We had the chance to conduct an indirect interview with Ms. Ioana Anghel, the current Assistant Director of Group Sales for JW Marriott Marquis Dubai Hotel. We provided few questions that will convey on how they reach this success together with handling of different types of MICE Client.


  1. Majority from what type of industries have you finalized most of your events with?

JW Marriott Marquis, Dubai is a versatile property in the way that it works with different industries due to its capacity, size, options, iconic status and partnerships in the region. If I had to choose one in particular, I would say that Medical Events are amongst the top due to their high number of events scheduled per year.

  1. What is the biggest number of attendees in a group you handled?

In the past, we have organized programs for up to 1,500 people and they are definitely very interesting to handle. Joining from smaller properties was a very exciting time for me, whilst also put into perspective that sometimes the same amount of time used in the planning process goes for a large or small scale event – all depending on the complexity and event expectations. Knowing and understanding your client is key and can be a make or break no matter the size of the program.

  1. How do you work to meet the needs of MICE clients and make your clients come back for another event at your hotel?

It is all about relationships. Be it from you and your client or you and your colleagues, without the support of the entire hotel team, a program would not be possible. A MICE event connects all departments altogether and there are so many direct touch points with guests – from the booking process up until the stay and post event follow up – it all needs to be flawless for your experience to be a memorable one that you would like to repeat. It is also important that people can trust and can count on each other, while also having a fun, creative and pro-active team that is empowered to make decisions, which is exactly what we have at JW Marriott Marquis.

  1. What do you think makes the JW Marriott Marquis leads as one of the best MICE hotel in Middle East?

It is all attributed to a great team and great leadership.

  1. In this unprecedented time COVID crisis, how’s the property coping up with situation? How can you bring back the confidence of the MICE client to book in the property?

From our collected feedback, we noticed that all our clients are eager to travel or bring back live events and during the past few months we ensured that we will be ready for when it happens. For more than 90 years, Marriott has lived by a core value, “take care of our guests and associates”. This enduring value guides us as we face the difficult challenge of responding to the COVID-19. This pandemic has required us to raise our existing standards to an ever higher level with the new protocols for the current circumstances. We want our guests to know that we are doing everything we can to welcome them to a hygienic environment once they reach JW Marriott Marquis, Dubai. We are closely monitoring the CDC and WHO statements regarding COVID-19 and continue to follow the guidelines from these agencies and the local health departments on appropriate hygiene. For more information, please check the MI – “Marriott Global Cleanliness Council”.



    Hotels must have a strategic location that will be in demand for a specific event. The JW Marriott Marquis Dubai is centrally located on Sheikh Zayed Road, in Business Bay, directly beside the Dubai Water Canal. The hotel is just 20 minutes away from Dubai International Airport and only 5 minutes away from The Dubai Mall.


    JW Marriott Marquis hotel in Dubai can accommodate small-to large-scale meetings and conferences with over 8,000 sqm of indoor and outdoor event space. There are (2) two ballrooms and (32) maximum flexible meeting/ breakout rooms that provides state-of-the-art venues for your event.


    All AV Facilities are available in the hotel. Aside from the Meeting equipment, there also meeting services available. The meeting rooms offer high-speed internet access. They have in-house company for AV where it facilitates all the requirements of the clients according to their request.


    JW Marriott Marquis Dubai is home to eight award-winning restaurants with flavors extend over across the globe.


    JW Marriott comply with the quality assurance expectations such as protecting the privacy and security of guests, maintaining confidentiality of its information and ensuring the safety of guests and personnel through interactions with on-site security personnel. Including the legitimate interests, such as monitoring properties through CCTV to ensure the safety of guests and its personnel.

Hotels that are utilizing the knowledge about the tourist experience not only earn their spot in the hearts of their MICE clients, but at the same time, they are establishing a positive picture of their company, enticing more clients, and working on its satisfaction and loyalty. As for JW Marriott, it compasses these qualities that would make them as the leading MICE hotel in MEA.

For inquiries, you can visit our website page,  www.luxuryexplorersme.com or send an email at info@luxuryexplorersme.com.

As of September 2020